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Your Genome, Yourself

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This project required designing a three-page spread for an article on mail-order genome testing meant for print publication. The challenge was to keep the imagery relevant and enticing, while incorporating a layout that is well organized and easy to read.

The final layout incorporated some interesting call out areas that guide your focus and an easy to follow column structure. The design mixed scientific photography with some easy to recognize graphic elements, such as hexagons and barcodes, that tie back to the genetic subject matter of the article. The overall style reads “science” without alienating the everyday reader by coming across too academic.