TV Lab Podcast is a self-made and maintained podcast hosted on a fully functional and branded web platform. The 30-45 minute, weekly podcasts recap pilot episodes for new television programming in a fun, down-to-earth format. Since the premise of the show was to exclusively experiment with new shows, the moniker ‘TV Lab’ was born.
The branding leant itself to something fresh, bold, and funky. Everything from the retro typography, to the comical episode descriptions strives to maintain a brand authenticity that connects with the intended audiences.