Hamilton Crowne Plaza


A fully restored architectural staple of downtown Washington, DC, the Hamilton Hotel provides the best in luxurious accomodations for a stay in the nation’s capital. A website redesign was meant to update their web prescense without losing the historic charm of the establishment.

The result utilized a warmer Americana color palette, a textural background, some minimal script and serif typefaces and floral accents to achieve an historic look on an otherwise modern web layout.

The design drives focus on a large rotating image area and then flows comfortably down the lefthand side of the page in a way that quickly directs the user to the navigation and straight to a booking widget to drive business.