EVOO is a sub-brand of Mamma’s Kitchen in Alexandria, VA, a restaurant specializing in Mediterranean cuisine. They wanted to specially brand their brand new olive oil and balsamic vinegar tasting room and the specialty products that they would be selling out of that faction, so we set out to identify EVOO as a stand-alone brand.
The overall look and feel had to still relate to the original brand as the two would commonly be used and seen together, but should still be unique enough to stand alone. So I took some of the hand-drawn illustrated elements of the original logo and tried to work them into some more modern concepts that would stand out and become easily recognized elements when used alone.
Designed at Six Half Dozen