Baltimore Orioles Identity


In anticipation of the Baltimore Orioles 60th Anniversary, I set out to rebrand the Major League Baseball team, beginning with the logo. This involved a new type treatment for the team name and an updated oriole bird emblem. The biggest challenge here was updating the design without losing the established brand in the process.

While the current brand uses a more vintage baseball design, the rebrand seeks a far sleeker, more modern and edgier look. The color palette was slightly altered and is now utilized in a way that brings this sleek metallic feel to the brand.

The original bird emblem, which depicts a friendlier cartoon oriole bird, was redesigned to be a more angular and geometric reproduction of it’s predecessor. It has a much fiercer look to match the modern 3-dimensional type treatment.