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Air Shows Magazine

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Designed at Six Half Dozen
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MathCounts

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MathCounts Foundation is a nonprofit that promotes youth math education and innovative problem solving through middle school mathematics coaching and national competitions. Each year they also have a creative word problem poster illustrated and distributed to schools across the country in an effort to excite an energized attitude towards math. For the 2015-2016 school year, I took this basic racing problem and gave it a winter spin. The challenge was to appeal to the in-between age group – not too young, but not too old. The result was a theme that focused around skiing and snowboarding – action sports that cover the “cool” requirement needed to peak interest and is a relatable theme for middle schoolers. Designed at Six Half Dozen
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One Flew Over the Cuckoo’s Nest

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This reimagined book cover takes a playful and hand drawn illustrative approach to the world of mental health. Ken Kesey’s book revolves around the harsh treatment of inmates at a mental institution. If you weren’t crazy before you got there, you most certainly ended up that way as a result. The design is a little bit of a literal translation in showing the spiral that is the downward cycle of abuse in the mental healthcare system as a whole. I liked the idea of juxtaposing the playful, childlike illustrations with the harsh black, white and red palette. For me, this was symbolic of the misunderstandings there are about this industry that he is trying to shed light on.
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JMU Green Roof Informational Brochure

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James Madison University, located in rural Virginia, wanted a fun way to more widely publicize the addition of a green roof on their campus and educate students to it’s environmental benefits. The challenge here was that there wasn’t very strong photography with which to work, and didn’t want to alienate the reader with a traditional or scholarly look. Therefore, the design took an illustrated approach and incorporates thick, san-serif typefaces and a brighter color palette. The most interesting element in this piece is a redesigned graph showing the impact of rainfall versus runoff in a greenroof over a set period of time. The concept was a literal play on the saying, don’t rain on my parade. The result was a fun infographic that kept in the same illustrative style from a concept and design standpoint.
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Your Genome, Yourself

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This project required designing a three-page spread for an article on mail-order genome testing meant for print publication. The challenge was to keep the imagery relevant and enticing, while incorporating a layout that is well organized and easy to read. The final layout incorporated some interesting call out areas that guide your focus and an easy to follow column structure. The design mixed scientific photography with some easy to recognize graphic elements, such as hexagons and barcodes, that tie back to the genetic subject matter of the article. The overall style reads “science” without alienating the everyday reader by coming across too academic.
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IFF Annual Report

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International Flavors and Fragrances, Inc. is an expert in the realm of taste and smell. They provide ingredients and technological solutions that keep their partners on the cusp of the food and beverage world, as well as the fragrance world. The concept for their annual report was a design that reflected the bare essential roots of their products. The design incorporates clean lines, bright colors, and a rich texture-coated cover. Also juxtaposed higher contrast element and product photos with a lot of white space to really give a vibrancy to the piece.
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Marketplace at Fells Point Brochure

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Marketplace consists of apartments for rent in the up-and-coming Fells Point community in Baltimore aimed at the young professional demographic. Due to the historical architecture of the building and the local vibe of the Fells Point neighborhood, as well as the young community and modern features the building provides, a major inspiration behind the design was juxtaposing old and new to create a vintage modern appeal. Similar to the rest of the campaign, this informational brochure mixes elements like a paint brush-like texture, an americana color palette, and vintage banners with modern typographical treatments and an overall very clean layout. The full creative campaign can be viewed here.
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