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TV Lab

TV Lab Podcast is a self-made and maintained podcast hosted on a fully functional and branded web platform. The 30-45 minute, weekly podcasts recap pilot episodes for new television programming in a fun, down-to-earth format. Since the premise of the show was to exclusively experiment with new shows, the moniker ‘TV Lab’ was born. The branding leant itself to something fresh, bold, and funky. Everything from the retro typography, to the comical episode descriptions strives to maintain a brand authenticity that connects with the intended audiences.
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Takoma Central

These brand new apartments are conveniently located amongst the local shops and restaurants of Takoma Park in Washington, DC. The building is tailored to complement the unique architecture of the neighborhood, with a five-story Victorian-style warehouse design. Live Between… The biggest selling point of this community is it’s juxtoposition between a bustling DC, and the local feel of Takoma Park. This concept capitalizes on the idea of living the best of both worlds. Live between comfort and adventure, practical and creative, vibrant and happy. The creative was inspired by the earthy, local vibe of the Takoma Park neighborhood and it’s ecelctic, vibrant character. There is a heavy use of bright colors, organic paper choices, a mix of handwritten type treatments, and painterly textures.
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EVOO at Mamma’s Market

EVOO is a sub-brand of Mamma’s Kitchen in Alexandria, VA, a restaurant specializing in Mediterranean cuisine. They wanted to specially brand their brand new olive oil and balsamic vinegar tasting room and the specialty products that they would be selling out of that faction, so we set out to identify EVOO as a stand-alone brand. The overall look and feel had to still relate to the original brand as the two would commonly be used and seen together, but should still be unique enough to stand alone. So I took some of the hand-drawn illustrated elements of the original logo and tried to work them into some more modern concepts that would stand out and become easily recognized elements when used alone. Designed at Six Half Dozen
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Little Brown Bag Lunch Cafe

Little Brown Bag is a concept lunch cafe based on the idea of having a restaurant that serves an adult version of your school lunch favorites. The brand is meant to be fun, yet sophisticated enough for the white-collar, urban lunch crowd. The mark is a simplified, hand drawn type that resembles the most recognizable of lunchtime items, a piece of sliced sandwich bread. The logo itself has an underlying symbolism as being the basic building block of the company, from which the rest of the company can grow, just as two slices of bread are the start of any lunchtime sandwich. Stationery and promotional mailers use alternative paper choices to differentiate and defines the brand, gives it a youthful and authentic charcter. Custom illustrations play a big element in the overall creative campaign, especially in package design for sandwiches and milk cartons. The color palette was chosen to be more muted, made up of mostly dull browns, greens and reds to further give the design a campy, vintage feel mixed with modern type choices. There’s always a play of more traditional and modern elements that mimic the concept of the brand itself.
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Baltimore Orioles Identity

In anticipation of the Baltimore Orioles 60th Anniversary, I set out to rebrand the Major League Baseball team, beginning with the logo. This involved a new type treatment for the team name and an updated oriole bird emblem. The biggest challenge here was updating the design without losing the established brand in the process. While the current brand uses a more vintage baseball design, the rebrand seeks a far sleeker, more modern and edgier look. The color palette was slightly altered and is now utilized in a way that brings this sleek metallic feel to the brand. The original bird emblem, which depicts a friendlier cartoon oriole bird, was redesigned to be a more angular and geometric reproduction of it’s predecessor. It has a much fiercer look to match the modern 3-dimensional type treatment.
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The Ascent at Spring Hill Station

The Ascent at Spring Hill Station, the tallest high rise apartment in Tysons Corner, offers new apartments with unmatched luxury and sophistication in one of the Washington, D.C. metro area’s most dynamic neighborhoods. The brand needed a sophisticated look and feel to appeal to the upscale renter and sell the lifestyle. Arise. The concept and tagline of this creative campaign is short and mysterious. It was inspired by the height of the building and the thought of elevating one’s sense of living to the new, luxurious, modern appeal of The Ascent. The design took cues from the idea of retro luxury. From the dark monotone color palette with a hint of gold to the layered modern hexagon pattern with a dark, black and white overlay. Other design elements include the treatment of the tagline, which takes on a silky texture, and close-up photography of amentities, such as the pool or antique light fixtures. Another strong element in this campaign is the use of abstract language similar to the tagline to evoke certain senses. Allure. Attain. Appeal. They tie back to the concept and still evoke that mysterious sense of luxury.
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The Capital Wheel

A recent addition to National Harbor in Washington, DC, The Capital Wheel is an attraction unlike any other on the east coast. Some of the logo options explored try to incorporate some of the classic district imagery, such as the DC skyline, stars, and a red, white and blue motif. Another popular route explored some form of a stylized ferris wheel into the overall design. I also really liked the idea of creating a vintage seal to represent this attraction, but with a modern twist, kind of as a call back to an older era of circus glamour.
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Verde at Howard Square

As Howard County’s first apartment community designed to a LEED (Leadership in Energy and Environmental Design) Gold Standard, Verde invites residents to experience green living and a luxurious, amenity-rich lifestyle. The logo needed a modern take on the traditional idea of a square. You can see the different option that were presented that were designed in this vein, and the final chosen mark (top). The color palette was chosen to reflect the green-friendly apartment complex.
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The Courts at Spring Mill Station

The Courts are a brand new, upscale apartment community located just outside of Philadelphia, PA. The deluxe amenities and close proximity to the SEPTA station make it ideal for the young, single professional. Work Hard. Play Harder. The creative concept is based around the idea that your living choice can be both fun and functional. The historical steel mill town inspired the use of vintage textures, colors, black and white photography and the creation of a vintage seal as a secondary logo treatment. The tagline adapts to the focus of creative pieces (for example, with regard to a print brochure), whether that focus is on building amenities, the neighborhood/location, apartment features, or architecture.
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Marketplace at Fells Point

Marketplace consists of apartments for rent in the up-and-coming Fells Point community in Baltimore aimed at the young professional demographic. An interesting feature of this property is that the developer kept the old architectural facade, but rebuilt the rest of the building with brand new, modern features. A major theme behind this creative concept comes from the idea of taking something old and juxtaposing it against something new. The cobblestone texture and muted americana palette combined with contemporary type choices are common design elements throughout the campaign.
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